Frequently Asked Questions

QI see many articles online about TeleSource Center. Why are there so many?

A.

The team at TeleSource Center is very good at telemarketing and we want businesses to know it.  Our accreditation as a Better Business Bureau (BBB) business as well as many of our customer success stories can be found via Google searches and we regularly post news information online as well.  If there is little or no information about a telemarketing company available, you many want to consider it a red flag.

QWhy should I consider outsourcing a telemarketing program?

A.

You should consider outsourcing a telemarketing project for several reasons.  First, if you do not have the personnel resources, it does not make sense to hire, train and manage people just to execute an appointment setting, lead generation or any other telemarketing pilot project.  It is always less expensive and more effective to outsource when you are not sure if telemarketing will be a long-term sales tool.  Second, do you really have the experience (or desire) to make hundreds and possibly thousands of cold calls?  Any successful business is focused solely on what it does best – its core competency.  Any other activities or tasks that can be outsourced, such as qualified B2B appointment setting, should be outsourced.

QWhat are the benefits of conducting a telemarketing pilot project?

A.

You will never know what a professional Business-to-Business (B2B) telemarketing firm such as TeleSource Center can provide to your company unless you implement a pilot project and get some quantifiable results.  Before you commit to any long-term program, a reasonable amount of time should be devoted to a telemarketing pilot project.  The proper planning, testing and training is also critical to the project’s success.

QWhat is the difference between a physical and remote call center?

A.

A physical (or brick and mortar) call center is one where the callers report to a central location.  This is similar to people reporting to a company for work. A remote call center has callers that typically work remotely, most of the time from home.  The team at TeleSource Center feels that it is always better to employ a call center that has callers in a central (physical) location.  A physical call center offers many advantages, such as:  a team environment, better project management and increased productivity and responsibility.

QWhy might TeleSource Center be more expensive than its competitors?

A.

One rule, especially with telemarketing, is that you get what you pay for.   You do not want your company being represented by minimum wage callers using inferior technology and working from a remote home location.  This will lead to failure or to appointments that are set, but result in no-shows or no interest.  TeleSource Center provides superior B2B telemarketing services for a very competitive investment, but sometimes we may be more expensive than companies that may not provide the same level of service.  Please ask each telemarketing company that you are considering if they only provide B2B services, where the callers are located, if all call detail (not just leads or appointments) is provided in a daily report, what software is used in call campaigns, are the callers in a call center or remote, if callers are actual employees or independent contractors, how much caller training is provided for new projects, do you have the ability to talk with your assigned caller(s) before, during and after the project, how often will you communicate with the call center and what is the starting hourly wage for callers?  These are several factors that can influence the investment required for a professional B2B appointment setting, lead generation or B2B telemarketing program.

QWhy does TeleSource Center charge a setup (training) fee?

A.

The fee is actually for caller training.  The average new project has ten hours of training in order to ensure project success.  The training is conducted (with or without the client) before, during and after the call campaign.  Most telemarketing companies only take the time to briefly review the script with the callers and quickly put them on the phone.  This is not the proper method to generate appointments or leads and will inevitably lead to failure, especially when a remote call center model is employed.  An effective caller is always properly trained.

QWhy is it important for a telemarketing company to have a good BBB rating?

A.

Any telemarketing company worth employing should not only have a good rating with the Better Business Bureau (BBB) but should also be a BBB accredited business.  This means that the telemarketing company should follow the ethical guidelines for doing business and resolving customer issues.  TeleSource Center has been in business for five years, has an A rating with the BBB, is accredited and takes every step necessary to ensure client satisfaction.