B2B Telemarketing Overview

• Appointment Setting

  

  Business-to-Business (B2B) appointment setting within our corporate call center is our primary client offering.  B2B appointment setting involves telemarketing to business decision makers, communicating the value of your offering, qualifying for need or interest and gaining the commitment to move forward with an appointment. The TeleSource Center team of account representatives excels at Business-to-Business (B2B) appointment setting.  We are successfully able to qualify prospects (at any level of an organization), promote your value-added message, secure an appointment and alert you in real-time using our web-based calendar. If you want to spend your time closing sales and not making all of the necessary telemarketing calls, let  call center professionals what we do best – setting qualified B2B appointments for your company. Learn more…

• Lead Generation

  B2B lead generation is very similar to appointment setting, but does not schedule the appointment for a specific date or time. Leads are usually delivered in near real-time to the client for further follow up. This is a good program for smaller companies that cannot commit to a preset appointment or would like to further qualify the lead prior to scheduling an appointment. Companies that sell on a national level and are able to win customers without meeting in person (phone sales) are also a very good fit for our B2B lead generation services. Learn more…

• Event Registration

  

  What is the cost to your business if your next event is not successful?  Do you have the right target audience of attendees already registered? What about the sponsors that help pay the costs and the exhibitors that the attendees are interested in meeting?  TeleSource Center knows events and has made tens of thousands of calls specifically aimed at promoting greater attendance at events and seminars.  We can integrate our calls to follow up on direct mail or email, thus providing a personal touch and helping to increase overall attendance.  We can also make calls to potential sponsors and exhibitors, following up with an appropriate email (our technology letting us send from your email address) immediately after the call.  If your next event is aimed at businesses, consumers, public or private sector, or any other audience, TeleSource Center can implement a telemarketing program to ensure success. Learn more…

• Surveys

  B2B surveys to gather information from business clients or prospects is always a good idea.  Studies have shown that the effective use of surveys can increase customer retention, validate a projected response to a new product or service (or change in offering) and measure overall customer satisfaction.  Surveys can also be used to uncover sales opportunities from prospects or discover a customer that is ready to leave your company and allow you time to remedy the situation before it is too late.  Contacts often talk more openly to a third party such as TeleSource Center, so your response data is more accurate than if you were to conduct the surveys in-house.   Our team uses state of the art software that can be configured to execute any type of survey, from simple to very complex, so your survey will be as effective as possible. Learn more…

• Sales Lead Follow Up

  Have you ever been an exhibitor or speaker at an event and gathered many business cards that you thought might be excellent leads?   These leads can build your opportunity pipeline and turn into your next sale, but you must follow up in a very timely manner.  When you don’t have that time or need to separate the suspects from the prospects, TeleSource Center can very quickly and effectively make the necessary calls to develop new leads.  The follow up calls can be integrated with a B2B appointment setting campaign if you want as well. And even if you want to follow up on hundreds or even thousands of potential business leads, we can complete the project in as little as one day when time is of the essence. Learn more…

• Data Cleansing

  Are your customer and prospect databases up to date?  If not, you may consider enlisting our help to make the calls and update your information. Surveys and website research are also good tools to incorporate into data cleansing.  TeleSource Center also offers targeted business lists which can be customized to meet your exact needs.   Examples of list criteria include: geography, industry, level of decision maker, and size of company based upon factors such as employee size or sales.  All great B2B appointment setting and lead generation telemarketing projects begin with accurate data and a targeted prospect list. Learn more…

• Email Acquisition

  Companies that lead their industry in marketing are always looking for ways to keep their message in front of potential customers.  Acquiring new email addresses of business contacts and following up with a monthly newsletter for example, is essential to continuously increasing sales.  The best B2B telemarketing practice is to call the organization, find the proper business contact, state the reason for the call (why you can add value to their business), ask for the email address, confirm the spelling and gain permission to put him or her on your mailing list. This way, you do not send unsolicited emails (that may be perceived as spam) and we have already had an initial conversation with the contact for you, thus beginning the first steps in the sales process. Learn More…

• Market Research

  If your customers are other businesses, what is their perception of your company and its products or services?  Nothing is more effective when promoting your message or brand than a one-on-one conversation.  An email, fax, website, advertisement or even direct mail piece cannot build your brand as well as a phone call between two business professionals.  When your sales cycle is complex or you just want to keep your brand in front of a prospect, TeleSource Center can make the calls to deliver the message.  This is often one of the first steps in a new marketing campaign.  Telemarketing is and always will be integrated with market research. Learn more…

TeleSource Center Mission Statement

TeleSource Center was founded upon the following principle:  All employees are always motivated to provide exceptional service, create loyal clients and grow a profitable company through B2B outbound telemarketing and call center solutions.

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