Telemarketing and Social Media

TeleSource Center is making a mark as a pioneer in combining traditional telemarketing services with online social media tools.  It is no secret that social media sites have a direct impact on the way your business is perceived.  Social media has the ability to turn a cold contact into a warm contact with the click of a ‘like’ button.  In fact, there has been a spike in business leaders using the Internet to research their contacts before conducting business.  Your next business deal could depend on the impression your give online.

Nick McCallion, Director of Client Services, said, “Social media and networking is a very viable method to reach new customers, especially when combined with a quality business to business telemarketing service performed by professionally trained outbound call center agents.”  He added, “Although we acquire many new telemarketing clients via outbound cold calling, sites such as Facebook, Twitter and LinkedIn give TeleSource Center even more exposure.”

TeleSource Center has successfully launched a new custom Facebook page and has already generated over 1,000 “likes” during its first week online.  Their Twitter page and LinkedIn page have increased in content, which has lead to a corresponding increase in following.  Also, TeleSource Center’s telemarketing blog continues to be a beneficial tool for businesses that look to generate new leads.

In the world of B2B telemarketing it is very important to have contact with the decision makers of the company you are trying to reach.  LinkedIn could be that connection.  Most sites such as Facebook and Twitter cater to the entertainment aspect of the online world, while LinkedIn is specifically targeted to a business-focused audience.  Executives from all Fortune 500 companies are members at LinkedIn.  LinkedIn is also the record holder for the highest household income per user over any other social network, boasting over 39% of users that make $100,000 annually.  Ways to get networking on LinkedIn with like-minded business professionals include; starting or joining a group, following other companies, or requesting or writing a review.  LinkedIn will allow you to post promotions which can gain additional results.  Also, take a moment to elaborate on your services so that viewers know what your company’s value is at a glance.

Even if you consider yourself ‘technologically challenged’ or ‘time challenged’ you need to understand the influence a web presence has.  Business leaders, clients and consumers respond better to companies that have taken the time to develop an overall brand, using several social media sites and an up-to-date website.  There are tools to help you and professionals at your fingertips that give proven results and increase your online reputation, avoiding missed opportunities.

TeleSource Center is even starting to offer social media services to its existing client base, building Facebook, Twitter, LinkedIn or blog sites for clients to integrate into an appointment setting, lead generation or event registration campaigns.  Having multiple customer touch points in conjunction with a personal phone call can dramatically increase the results for any outbound telemarketing campaign.

In addition to the new social networking sites, TeleSource Center has developed a new corporate website that was recently unveiled.  The domain name stays the same, but there is a great increase in content.  Specifically, there are additional blog entries that educate potential clients in regards to B2B telemarketing.  Staying current, consistent and useful on the web should be a priority to any business.  The TeleSource Center website has also integrated audio and video and has numerous links, such as a link to their profile at the Better Business Bureau, that work to further confirm their credibility.

TeleSource Center has also worked diligently to enhance its internal search engine optimization (SEO) efforts in order to successfully achieve top listing positions with major search engines such as Google, Yahoo and Bing.

Nick McCallion, Director of Client Services at TeleSource Center, says, “We have had our internal SEO team working on improving our search engine rankings for popular keywords in the telemarketing industry. Our efforts have resulted in TeleSource Center being found on page one or two for popular keywords.” He added, “This is a big help to our business and in the last month, we have gotten at least fifty calls or emails from potential new business customers and have added no less than a dozen new clients. Most of the clients are interested in appointment setting, lead generation or other B2B telemarketing services.”

This method can be used for any organization and targeting the necessary keywords for your business is crucial to being found online.  Businesses in the legal field can develop traffic by increasing their rankings for popular keywords such as ‘free legal advice’ or ‘legal council’ or best yet, ‘divorce lawyer’. A gift basket company could see increased online impressions by targeting keywords such as ‘gift ideas’, ‘holiday gifts’ or ‘last minute gifts’.

A way to do this would be to write a blog incorporating your keywords in the title and content.  TeleSource Center has written a blog titled callcenters.blog.com. TeleSource Center’s website has seen increased traffic, better search results and, in turn, educates their clients on the world of B2B Telemarketing, helping them weigh factors affecting their decision on which call center is best for their business needs.

Whether it is on Facebook, with a customer, or on LinkedIn, with other like minded professionals, your online reputation is something you need to build and protect.  Combining traditional marketing methods with open communication channels, web transparency and (SEO) can be the equation to your success. TeleSource Center can teach you how to succeed in the progressive online world that your competition is probably just beginning to understand.

If you have any questions in regards to B2B telemarketing services or the integration of social networking into your current marketing plans, please contact TeleSource Center at 800.770.4350.