Appointment setting services consistently develop sales leads and increase new client revenue. TeleSource Center understands the value of appointment setting and has been providing qualified B2B appointment setting services for over five years. There are several benefits to outsourcing appointment setting. Some of these include:
1. The cost per new sale goes down due to outsourcing to professionals. This basically means that if you can outsource a task that is vital to your sales cycle (such as telemarketing to set appointments), you should. This is especially true if the salesperson’s time is more valuable than the cost of the appointment setting services. For example, if the salesperson averages $100,000 per year, this equates to approximately $50.00 per hour (assuming a 40 hour workweek). If enough appointments can be made through the use of an outbound B2B call center to keep the salesperson in front of prospects for the majority of his or her time and the cost per telemarketing hour is less than the cost of the salesperson’s hour of time, then appointment setting should be outsourced.
2. The sales team’s focus is on closing new business opportunities. Managing a team of salespeople (and even managing your own time as a salesperson) can be a difficult process. There are many other tasks that need to be addressed on daily basis, some of which directly relate to sales and many that do not. Many call center statistics show that it often takes tens, if not hundreds of telemarketing calls to generate a qualified appointment. This is one area of service that can and should be moved away from the salesperson to a company that excels at outbound telemarketing. The end result will be that the salesperson is getting qualified appointments on a regular basis and he or she can spend more time focusing on closing the sale.
3. Appointment setting fills your calendar with preset meetings. A salesperson is only as good as their last sale. Although this is a common phase, there is some truth to it. When a telemarketing company can be used to effectively and efficiently generate qualified business-to-business (B2B) appointments with decision makers, something happens. The sales representative’s calendar gets filled with meetings with people that have an interest in his or her products or services. Many salespeople are good at closing new business, but few do not want to make all of the necessary telemarketing calls to schedule the appointment. As mentioned before, if the cost for scheduling the appointment (and closing the sale) is less that the revenue derived from completing the sale, outsourcing telemarketing calls to a reputable call center should be considered.
